Phrase

Overview

Phrase is a leading cloud-based localization platform (highest-ranked TMS on G2) that helps global companies translate, review and ship content in dozens of languages. It unifies translation management (Phrase TMS), software/UI localization (Phrase Strings) and AI-powered machine translation (Phrase Language AI) in one platform — with agentic AI translation, codeless workflow automation and custom MT model deployment. All plans come with a 14-day free trial and 24/7 support.

Key Features

• Phrase TMS: translation management with a full CAT editor (contextual visualizations), translation memory (TM) and term bases, customizable workflows, automated QA/quality scoring, vendor management and Language Quality Assessment.
• Phrase Strings: software and UI localization with over-the-air (OTA) SDKs so app text updates ship instantly without resubmission; integrations with GitHub, GitLab, Bitbucket and more.
• Phrase Language AI: hub connecting 30+ MT engines (Google, DeepL, Microsoft, Amazon, Phrase NextMT, Phrase Next GenMT, Rozetta, Tencent TranSmart, Widn.AI) with AI-powered MT Autoselect that picks the best engine per job, MT profiles/glossaries, and Quality Performance Score (QPS) — an MQM-based 0–100 quality estimation.
• AI Translation Agent (part of the Phrase Agentic Content System): GenAI-powered, context-aware translation with a built-in agentic pipeline (translation → error correction → terminology handling → fluency refinement) that leverages TMs, term bases and style guides; billed via AI Units (AIUs) — no own LLM credentials needed.
• Phrase Custom AI: deploy your own custom MT models with automated asset curation and training.
• Phrase Orchestrator: codeless, drag-and-drop workflow automation with ready-made templates (e.g. Auto Adapt, MT Optimize).
• Phrase Portal & Studio: self-service translation portal for external contributors; multimedia localization (audio transcription, dubbing, video subtitles).
• Phrase Analytics & Quality Technologies: SQL-free BI dashboards, reusable quality profiles, style guides (Early Access, v26.5) and insight alerts that flag when the AI Translation Agent would outperform configured MT engines.
• Integrations: Figma, Slack, WordPress, Drupal, Kontent.ai, GitHub/GitLab/Bitbucket and 50+ other tools via API/webhooks.

Pricing

Capacity-based subscriptions billed annually (monthly billing also available):

• Freelancer: $27/mo — 1 TMS seat, unlimited projects/languages, CAT + QA, document and software localization, TMs and term bases, GitHub/GitLab/Bitbucket integrations.
• Software UI/UX: $525/mo — 15 Strings seats, 5 Strings projects, unlimited TMS projects, 1,000,000 managed words, 500,000 TMS processed words/yr, 1,000,000 MTUs/yr, 10,000 AIUs/yr, 1 Orchestrator workflow.
• Team: $1,245/mo — unlimited TMS seats, 150 Strings seats, 1,200,000 managed words, 2,500,000 TMS processed words/yr, 12,000,000 MTUs/yr, 25,000 AIUs/yr, 3 Orchestrator workflows, 20 Portal users.
• Professional / Business / Enterprise: contact sales for higher capacities and custom configurations.
• Capacity is metered (TMS Processed Words, Strings Managed Words, MTUs, AIUs, Orchestrator Workflows, Deployed Models, Portal Users) and can be topped up recurring or one-time (one-time carries ~40% premium). DeepL was deprecated as a native MT engine on June 30, 2026 — use Phrase Next GenMT or DeepL via Phrase Ecosystem.

Best For

E-commerce, SaaS and enterprise product teams that ship multilingual content and apps — from freelance translators and small agencies (Freelancer) to software teams localizing UIs (Software UI/UX, Team) and large enterprises needing custom AI engines, vendor management and high-volume MT (Business/Enterprise).

FAQ

What is Phrase used for?

Managing translation of marketing content, software/UI strings, docs and multimedia across many languages — combining a TMS/CAT workflow with AI machine translation and developer-friendly SDKs.

Does Phrase include machine translation?

Yes — Phrase Language AI provides 30+ MT engines with AI-based MT Autoselect, MT profiles/glossaries, QPS quality scoring and the AI Translation Agent for context-aware, style-guided translation.

How much does Phrase cost?

Freelancer is $27/mo (annual). Team/SMB plans start around $525/mo (Software UI/UX) and $1,245/mo (Team); Business and Enterprise are custom-quoted. A 14-day free trial is available on all plans.

Can I use my own MT engine?

Yes — Phrase Custom AI lets you deploy custom models, and Bring-Your-Own-Engine support connects external engines via adapters.