Overview
Zeta Global is an enterprise AI marketing cloud. Unifies CDP, AI orchestration, omnichannel activation, attribution, and loyalty. The unified marketing infrastructure for large retail brands and agencies.
Details
Overview
Zeta Global is an enterprise AI-powered marketing cloud. It unifies customer data (CDP), AI orchestration, omnichannel activation, attribution and loyalty into one platform — built on a large opt-in identity graph with billions of consumer profiles and real-time behavioral intent signals.
Key Features
- CDP & identity graph: unify fragmented customer data into real-time, activation-ready profiles; convert anonymous visitors into known contacts across touchpoints.
- AI orchestration: predictive, generative and agentic AI for segmentation, personalization, lead scoring and cross-channel journey automation.
- Omnichannel activation: native email (ESP), programmatic display/CTV, mobile, social and web — with dynamic audience syndication and real-time triggers.
- Attribution & analytics: campaign performance, revenue attribution and predictive modeling dashboards across channels.
- Generative AI agents: Zeta's "Athena" conversational agent and AI Assistants to build audiences, run campaigns and generate insights from natural language.
- Grow by Zeta: interactive zero-party data experiences (quizzes, polls, sweepstakes) to capture permissioned customer intent as third-party cookies decline.
Pricing
Enterprise custom pricing — sales-quoted annual contracts, no public price list. Reference: a Zeta Marketing Platform contract listed on AWS Marketplace is $580,000 for 12 months, with usage-based charges for overages. Suitable for large brands and agencies with substantial budgets.
Integrations
- Email, programmatic display/CTV, mobile, social, web
- CRM, data warehouses, DMPs and third-party marketing tools via connector framework
- Available through AWS Marketplace
Best For
Large retail brands and marketing agencies that need a unified data, identity, intent and activation platform at enterprise scale.
FAQ
What is Zeta Global?
An enterprise AI marketing cloud combining CDP, identity resolution, AI orchestration, omnichannel activation, attribution and loyalty.
How much does it cost?
Custom, enterprise-level pricing via annual contracts; a reference 12-month contract is about $580K.
How does it handle privacy?
It is built privacy-first, prioritizing opt-in and zero-party data as third-party cookies decline, with GDPR/CCPA consent tools.