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SEO On-Page: URL Structure Skill

SEO On-Page: URL Structure Skill

When the user wants to optimize URL structure, fix URL issues, or plan URL hierarchy. Also use when the user mentions "URL structure," "URL optimization," "slug," "clean URLs," "URL hierarchy," "URL path," "permalink structure," "URL best…

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Install command

npx skills add https://github.com/kostja94/marketing-skills --skill url-structure
SkillOpen SourceAll Platforms
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Details

Overview

SEO On-Page: URL Structure Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.

Guides URL structure optimization for SEO: readability, hierarchy, and best practices.

Identify: 1. Site structure: Categories, subcategories, content types 2. Current URLs: Existing patterns and issues 3. Multi-language: URL structure for zh/en (e.g., /zh/, /en/ or subdomains)

Official skill id: url-structure. Source path: skills/seo/on-page/url-structure.

Key Features

  • U: RL hierarchy: Path structure, categories, depth
  • U: RL format: Static vs dynamic; omit file extensions
  • U: RL slug: See url-slug-generator for slug creation (3–5 words, under 60 chars)
  • D: uplicate variants: See canonical-tag for HTTPS, www, trailing slash
  • O: mit .html, .php, .aspx — keeps URLs technology-agnostic, shorter, easier to refactor
  • E: xample: /seo-guide not /seo-guide.html

How to Use

  1. Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
  2. Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill url-structure

Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.

Pricing

Plan Billing Price Notes
Open source — Free MIT license; install via npx skills add
Full pack — Free Optional: install the entire marketing-skills repo

No paid tiers. Check the GitHub repository for license and updates.

Best For

Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.

Trigger context from the skill author: When the user wants to optimize URL structure, fix URL issues, or plan URL hierarchy. Also use when the user mentions "URL structure," "URL optimization," "slug," "clean URLs," "URL hierarchy," "URL path," "permalink structure," "URL best practices," "dynamic URLs," or "URL parameters." For per-page slug wording, use…

FAQ

How do I install this skill?

npx skills add https://github.com/kostja94/marketing-skills --skill url-structure

Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.

Does this skill run code on my machine?

No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.

Can I install only this skill instead of the full pack?

Yes. Prefer --skill url-structure for a single task. Install 2–3 related skills per job rather than the entire library.

Where should I add project context?

Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.