Details
Overview
Strategy: Website Structure Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides website structure planning: which pages to build, page priority, and how structure supports UX, SEO, and growth. Structure is the organization and connection of pages; it affects user navigation, Google's understanding of content importance, crawlability, and sitelinks in SERPs. See serp-features for sitelinks and SERP optimization.
Identify: 1. Website type: Product/SaaS, B2B, E-commerce, Portfolio, Forum, Directory 2. Stage: New site (plan from scratch) vs. existing (extend or audit) 3. Growth strategy: Affiliate, education, multi-language, community, B2B, developer 4. Constraints: Team size, budget, tech stack
Official skill id: website-structure. Source path: skills/strategies/structure/website-structure.
Key Features
- P: age list with priority (Must Have / Great to Have / Optional)
- U: RL structure (paths per section)
- W: ebsite-type fit (which pages apply per skills-reference §2)
- G: rowth mapping (which paths support which channels)
- N: ext steps: url-structure for URL rules; xml-sitemap for submission; site-crawlability for audit
- **:** Website structure SEO guide — Alignify: structure importance, page priority, generic template, planning workflow, growth mapping, homepage modules
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill website-structure
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill website-structure
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill website-structure for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.