Details
Overview
SEO On-Page: Video Optimization Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides video optimization for Google Search (main results, video mode, Google Images, Discover), video sitemap, VideoObject schema, and indexing. Note: Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. For YouTube-specific optimization, see youtube-seo; for GEO distribution via YouTube, see generative-engine-optimization. References: Google Video SEO, Semrush YouTube SEO.
Identify: 1. Hosting: Self-hosted vs YouTube/Vimeo embed 2. Page type: Dedicated watch page vs supplementary (e.g. blog with embedded video) 3. Features needed: Preview, key moments, LIVE badge
Official skill id: video-optimization. Source path: skills/seo/on-page/video-optimization.
Key Features
- D: iscovery & indexing: HTML embed elements, video sitemap
- M: etadata: Title, description, thumbnail; stable URLs
- S: tructured data: VideoObject schema
- F: eatures: Video preview, key moments (Clip, SeekToAction), LIVE badge
- Y: ouTube prioritization: Google favors YouTube in search; embed or host on YouTube for GEO citation
- W: atch page must be indexed and perform well in search
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill video-optimization
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to optimize videos for Google Search, video sitemap, VideoObject schema, or video SEO on websites. Also use when the user mentions "video SEO," "video sitemap," "VideoObject," "video thumbnail," "video indexing," "video preview," "key moments," "Clip schema," or "embedded video optimization." For…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill video-optimization
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill video-optimization for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.