Details
Overview
Pages: Tools (Free Tools) Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides free tools pages that drive traffic and lead generation for the main product. Tools are free, standalone utilities — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub).
Identify: 1. Tool types: Calculators, checkers, converters, generators (see Tool Types below) 2. ICP alignment: Same audience as paid product; tools solve related problems 3. Format: Single tool page vs. toolkit hub + per-tool pages 4. Gate strategy: No signup (max traffic) vs. email gate (lead capture) vs. usage limits (taste → upgrade) 5. Tech: Often SPA (single-page application); lightweight, fast load
Official skill id: tools-page-generator. Source path: skills/pages/content/tools.
Key Features
- T: aste of product: Tool delivers instant value; CTA offers "more" (full product, higher limits)
- N: o signup preferred for top-of-funnel; email gate or limits for bottom-of-funnel tools
- U: sage limits: e.g., 3 checks/day free → upgrade for unlimited (Semrush, Ahrefs pattern)
- E: xtract from product: One capability from full product; low dev cost
- S: ame keywords: Tools rank for "[X] tool" while product ranks for "[X] software"
- B: ridge: Tool users → trial signup when they hit limits or need more
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill tools
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit free tools pages. Also use when the user mentions "free tools," "tools page," "toolkit," "free [X] tool," "free [X] calculator," "free [X] checker," "lead magnet tool," "programmatic tools," or "tools hub." For content strategy, use content-strategy.
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill tools-page-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill tools-page-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.