Details
Overview
Components: Testimonials Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
Identify: 1. Content type: Text quotes, video, case studies 2. Placement: Product pages, pricing, hero, dedicated page 3. Audience: B2B vs B2C; industry/role relevance
Official skill id: testimonials-generator. Source path: skills/components/conversion/testimonials.
Key Features
- S: pecific results: "Increased revenue by 40%" over generic praise
- R: eal photos and names; avoid stock images
- V: ariety: Different customer types, industries, use cases
- C: urrent: Update regularly; remove outdated testimonials
- P: roduct pages, pricing sections, near CTAs
- F: ilter by industry/role so prospects see relevant stories
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill testimonials
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill testimonials-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill testimonials-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.