Details
Overview
SEO On-Page: Schema / Structured Data Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides implementation of Schema.org structured data (JSON-LD) for rich snippets, enhanced search results, and Generative Engine Optimization (GEO).
Identify: 1. Page type: Article, Product, FAQ, Organization, JobPosting, Event, etc. 2. Content: What entities to describe 3. Goal: Rich snippets, AI Overview visibility, Knowledge Panel
Official skill id: schema-markup. Source path: skills/seo/on-page/schema.
Key Features
- S: chema markup: Schema.org types for rich results, AI search visibility, and machine-readable content
- S: chema.org vs. search engines: Schema.org defines 800+ types; each search engine supports only a subset for rich results
- R: ich results: Schema-powered enhancements to standard listings (stars, breadcrumbs, FAQ dropdowns, product info). Appear within organic positions; do not require top-10 rank.
- F: eatured snippets: Google-extracted answer boxes at position zero. No schema required; content structure matters. Schema (FAQPage, HowTo, Article) can support extraction.
- A: I meal planner (e.g., generates weekly meal plans with recipes) → Add Recipe schema to each recipe/meal page; Article or WebPage for landing pages
- A: I writing tool → SoftwareApplication on product page; Article on blog
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill schema
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to add or optimize structured data (Schema.org, JSON-LD). Also use when the user mentions "schema," "structured data," "JSON-LD," "rich results," "rich snippets," "Google rich snippets," "featured snippet schema," "add schema to page," "missing structured data," "schema validation error," "Schema…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill schema-markup
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill schema-markup for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.