Details
Overview
Strategies: Product Launch Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
Identify: 1. Launch type: New product, major feature, market expansion 2. GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy) 3. Channels: PR, paid, organic, email, events
Official skill id: product-launch. Source path: skills/strategies/launch/product-launch.
Key Features
- [: ] GTM strategy defined (see gtm-strategy)
- [: ] PMF validated (see pmf-strategy)
- [: ] Target market and ICP clear
- [: ] Messaging consistent across teams
- [: ] Channel mix chosen (PR, paid, organic, email)
- [: ] Timeline and milestones set
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill product-launch
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill product-launch
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill product-launch for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.