Details
Overview
Pages: Pricing Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
Identify: 1. Pricing model: Subscription, one-time, usage-based, freemium, hybrid 2. Plans: Number of tiers, differentiation; enterprise vs self-serve 3. Primary goal: Sign up, contact sales, trial 4. Objections: Price sensitivity, "which plan?" confusion 5. Special programs: Startups, education, nonprofit (link or embed) 6. Visibility: Public page vs contact-sales-only; marketing site vs in-app
Official skill id: pricing-page-generator. Source path: skills/pages/marketing/pricing.
Key Features
- T: ier design: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)
- A: nchoring: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable
- D: ecoy effect: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge
- D: ifferentiation: Clear "best for" per tier; value metric (seats, API calls, projects)
- F: eature clarity: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"
- P: rice display: Monthly vs annual; show savings explicitly
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill pricing
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav,"…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill pricing-page-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill pricing-page-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.