Details
Overview
Components: Popup / Modal Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.
Identify: 1. Goal: Newsletter, discount, lead magnet, demo 2. Trigger: Time delay, scroll %, exit intent, click 3. Mobile: Critical; smaller screens = easier to interrupt
Official skill id: popup-generator. Source path: skills/components/conversion/popup.
Key Features
- A: void: Popup on page load; users hate it
- P: refer: After engagement (scroll 25-50%, time on page, exit intent)
- P: ersonalize: Returning visitors, cart abandoners, discount users
- V: alue-first: Offer genuine value; act as "helpful teammate" not spam
- S: hort copy: Clear headline, one benefit, single CTA
- V: isual hierarchy: Guide attention to CTA; don't distract
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill popup
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill popup-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill popup-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.