About Omnisend
Omnisend is an omnichannel marketing automation platform purpose-built for e-commerce, combining email, SMS and web push notifications in one tool. It offers e-commerce templates, segmentation and triggered flows (welcome, abandoned cart, post-purchase) that help SMB brands automate multi-channel campaigns — claiming an average $79 return per $1 spent.
Pricing
Free tier; Standard from ~$16/mo
Key features
- Email + SMS + push automation:: build one workflow that sends across all channels with a consistent view.
- Pre-built flows:: welcome series, abandoned cart, order confirmation, post-purchase and re-engagement automations.
- Segmentation & RFM:: AI segment builder, pre-built segments and RFM analysis based on real shopping data.
- AI features:: email writer, subject-line generator, personalized product recommender, dynamic content and Forms AI (describe a form and AI builds it).
- Web push notifications:: retarget with push for abandoned carts, flash sales and restocks — no inbox or phone number needed.
Pros & cons
Pros
- Ecommerce-ready flows and channels in one product
- Often simpler packaging than premium competitors
- Solid Shopify / WooCommerce support
Cons
- Less predictive depth than Klaviyo for advanced teams
- Very large brands may still prefer Klaviyo’s data model
Integrations
- Shopify
- WooCommerce
- BigCommerce
- Wix
- Squarespace and other major platforms
- Facebook Custom Audiences
- Google Customer Match
- ChatGPT/Claude via Omnisend MCP
Omnisend FAQ
What is Omnisend?
An e-commerce omnichannel marketing automation platform for email, SMS and web push.
Pairs well with Omnisend
Complementary tools sellers often run alongside it.
