Details
Overview
Pages: Migration Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides migration pages that help users switch from a competitor to your product. Reduces friction for switchers; often linked from alternatives pages. Common for SaaS, tools, and productivity apps.
Identify: 1. Source: Which competitor(s) to cover (Notion, Trello, etc.) 2. Format: Single hub vs. per-competitor pages (/migrate-from-notion) 3. Migration type: Manual import, automated tool, API 4. Primary goal: Sign up, start migration, reduce churn risk
Official skill id: migration-page-generator. Source path: skills/pages/marketing/migration.
Key Features
- E: xplicit steps: "1. Export from X. 2. Upload to [Product]. 3. Map fields."
- T: ime estimate: "Takes ~10 minutes for most workspaces"
- D: ata scope: What transfers; any limitations
- N: o competitor bashing: Focus on your product's ease
- S: upport: Offer help; link to docs, chat, email
- S: uccess stories: "10,000+ teams migrated from X"
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill migration
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide," "migrate from X," "switch to [product]," "import from X," or "data migration." For rebrand and redirects, use rebranding-strategy.
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill migration-page-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill migration-page-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.