Details
Overview
Paid Ads: Meta Ads Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.
Account ├── Campaign: Prospecting │ ├── Ad Set: Lookalike 1% │ └── Ad Set: Broad (Advantage+) ├── Campaign: Retargeting └── Campaign: Testing
Official skill id: meta-ads. Source path: skills/paid-ads/platforms/meta-ads.
Key Features
- I: mage: Clear product; before/after; human faces; text <20%
- V: ideo (15–30s): Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s
- P: lacements: Feed (FB/IG); Stories/Reels; vertical for Stories
- V: olume: 3–5 ad variants per ad set for testing
- L: earning phase: 50+ conversions per ad set per week to exit; avoid frequent changes during learning
- C: BO vs ABO: Campaign Budget Optimization consolidates spend; use when scaling
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill meta-ads
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill meta-ads
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill meta-ads for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.