Details
Overview
Strategies: Localization Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides localization strategy for AI/SaaS products expanding into global markets. Covers i18n implementation, translation, pricing, and marketing adaptation--not just text translation.
Identify: 1. Target markets: Priority languages/regions 2. Product type: SaaS, AI tool, content 3. Technical stack: Next.js, React, etc.
Official skill id: localization-strategy. Source path: skills/strategies/commercial/localization.
Key Features
- P: roduct: Features, UI/UX, cultural adaptation
- P: ricing: True localization (adjust by market) vs. cosmetic (currency only)
- M: arketing: Channels, content, user personas
- C: ompliance: GDPR, local regulations
- U: se subdirectories, not subdomains for i18n; subdomains transfer less authority.
- D: efault locale: Root path for default (e.g.
/for English); prefix for others (/zh/,/de/).
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill localization
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to plan or implement localization strategy for multilingual and global growth. Also use when the user mentions "localization," "multilingual," "i18n," "global expansion," "market entry," "localization strategy," "hreflang," "multi-language SEO," or "international SEO." For translation workflow,…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill localization-strategy
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill localization-strategy for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.