Details
Overview
Paid Ads: LinkedIn Ads Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.
Full list: Marketing objectives
Official skill id: linkedin-ads. Source path: skills/paid-ads/platforms/linkedin-ads.
Key Features
- C: ampaign Manager is the main UI: campaignmanager.linkedin.com · Get started (help)
- M: arketing Solutions = ads for brands/leads; Talent Solutions = hiring products (separate when choosing objectives).
- S: ponsored Content in-feed and Sponsored Messaging generally require a free LinkedIn Page (per official getting-started guidance—confirm in your account).
- R: eview: build at least ~1–2 days before go-live; last-minute changes may miss launch. Ad set best practices
- S: ingle image, video, carousel (carousel ad cards often 2–10 in guide) · Document (PDF/DOC/PPT-style; large page/file limits in guide)
- E: vent ads (promote a LinkedIn Event) · Job ads (boost an existing job post)
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill linkedin-ads
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing,"…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill linkedin-ads
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill linkedin-ads for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.