About Klaviyo
Klaviyo is the leading email and SMS lifecycle marketing platform built for ecommerce. It unifies customer data, segmentation, automation and AI-driven predictive insights so Shopify, BigCommerce and other DTC brands can send the right message to the right person at the right moment.
Pricing
Free to 250 contacts; paid from ~$45/mo
Key features
- Unified customer data: every purchase, browse and engagement event feeds a single profile, so flows and segments stay accurate in real time.
- Predictive analytics: built-in AI scores predicted lifetime value, churn risk, gender and the next-best send time per contact.
- Flows and automations: pre-built welcome, abandoned cart, browse abandonment and post-purchase templates that you can edit visually without code.
- Email + SMS + push: cross-channel orchestration in a single campaign builder, with consolidated revenue attribution.
- AI subject lines and segments: generate on-brand subject lines and predictive segments with one click.
Pros & cons
Pros
- Best-in-class ecommerce customer data for flows
- Strong predictive analytics and segmentation
- Email + SMS in one lifecycle stack
Cons
- Pricing scales with contacts and messaging volume
- Can feel complex if you only need basic newsletters
Integrations
- Shopify
- BigCommerce
- WooCommerce
- Magento
- Stripe
- PayPal
- Square
- Zendesk
- Gorgias
- Kustomer
Klaviyo FAQ
Does Klaviyo work without Shopify?
Yes. Klaviyo integrates with dozens of ecommerce platforms and any tool that can send custom events via API.
Pairs well with Klaviyo
Complementary tools sellers often run alongside it.
