Details
Overview
Channels: Influencer Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
Identify: 1. Goal: Brand awareness, trust, or direct conversion 2. Platform: Instagram, TikTok, YouTube, LinkedIn 3. Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
Official skill id: influencer-marketing. Source path: skills/channels/partnerships/influencer-marketing.
Key Features
- P: latform search: Search by brand/industry terms; check competitors
- T: ools: Stormy.ai, Upfluence, Passionfroot
- F: orm: Application form on site for interested creators
- F: orms: Shoutout, review, favorites, tutorial, placement
- C: reative freedom: Avoid overly scripted; authenticity drives trust
- C: ross-platform: Repurpose for website, ads, email
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill influencer-marketing
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill influencer-marketing
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill influencer-marketing for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.