Details
Overview
Pages: Homepage Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides homepage content, structure, and conversion optimization.
Identify: 1. Primary goal: Sign up, demo, purchase, learn more 2. Audience: Cold visitors, returning, specific segment 3. Traffic source: Organic, paid, referral
Official skill id: homepage-generator. Source path: skills/pages/brand/home.
Key Features
- C: larity: Visitor understands in 5 seconds
- S: pecificity: Concrete benefit, not vague
- D: ifferentiation: Why you, not alternatives — see branding for positioning framework
- C: ustomer language: Their words, not jargon
- A: void "not speaking human": Don't over-emphasize brand with vague definitions; communicate in user-friendly ways—if someone searches "AI presentation maker," the answer should be obvious from your headline
- O: ne clear primary action (avoid decision paralysis)
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill home
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit the main site homepage (primary entry page). Also use when the user mentions "homepage," "main page," "home page," "hero section," "above the fold," "home page design," "homepage conversion," or "homepage structure." Not for paid campaign or ad landing pages—use…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill homepage-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill homepage-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.