Details
Overview
Components: Hero Section Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides hero section design for conversion and first impressions. The hero is where users spend ~80% of initial viewing time; first impressions form in milliseconds.
Identify: 1. Page type: Homepage, landing, product, pricing 2. Primary goal: Signup, trial, purchase, learn more 3. Platform: Web, mobile, both
Official skill id: hero-generator. Source path: skills/components/branding/hero.
Key Features
- H: eadline (H1): 6–10 words max; instantly communicate core value and benefit. Answer "What's in it for me?" within seconds.
- S: ubheading: Clear, concise explanation reinforcing why the product/service is valuable.
- P: rimary CTA: Single, prominent action button visible without scrolling. One per hero to avoid choice overload.
- V: isual: High-quality image, video, or animation that amplifies the message.
- T: rust cues: 1–3 elements (reviews, logos, statistics)
- S: econdary CTA: For users not ready for primary action
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill hero
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," "hero conversion,"…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill hero-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill hero-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.