Details
Overview
Paid Ads: Google Ads Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.
Account ├── Campaign: Brand (Search) ├── Campaign: Non-Brand (Search) ├── Campaign: Competitor (Search) — optional; bid on competitor brand + "alternative"/"vs" ├── Campaign: Retargeting (Display) └── Campaign: Performance Max
Official skill id: google-ads. Source path: skills/paid-ads/platforms/google-ads.
Key Features
- S: eparate campaign; exact/phrase match; add your brand as negative
- H: 1 mirrors search intent (e.g., "[Competitor] vs [You]")
- F: eature comparison table; one-line differentiator; strong CTA
- E: xpect lower Quality Score, higher CPC than non-brand; optimize LP relevance
- ≥: 5 images (include 1200×1200)
- ≥: 5 text assets (4 headlines, 5 descriptions)
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill google-ads
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill google-ads
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill google-ads for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.