Details
Overview
Pages: Features Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides features page content, structure, and conversion optimization.
Identify: 1. Feature set: Core features, differentiators 2. Audience: Who evaluates features (buyer persona) 3. Format: Single page vs. per-feature pages 4. Primary goal: Demo, sign up, learn more
Official skill id: features-page-generator. Source path: skills/pages/content/features.
Key Features
- L: ead with benefit: "Save 10 hours/week" not "Automated reporting"
- C: ustomer outcome: What they get, not what it does
- S: pecificity: Numbers, examples, not vague claims
- B: y capability: Group by product area or capability (e.g., Analytics, Automation, Integrations) — avoid organizing by use case to prevent overlap with use cases pages
- B: y priority: Most important/differentiating first
- B: y journey: Discovery -> evaluation -> decision
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill features
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit features page content. Also use when the user mentions "features page," "product features," "capabilities," "what it does," "feature list," "feature comparison," "product capabilities," or "features section." For sitewide page planning, use website-structure.
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill features-page-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill features-page-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.