Details
Overview
Channels: EGC (Employee-Generated Content) Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
Identify: 1. Goal: Brand trust, thought leadership, recruitment, or conversion 2. Platform: LinkedIn (B2B primary), X, Instagram, TikTok 3. Employee base: Size, roles, existing social presence
Official skill id: employee-generated-content. Source path: skills/channels/owned/employee-generated-content.
Key Features
- A: lgorithm favor: Social platforms prioritize personal accounts over brand pages
- A: uthenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
- B: 2B fit: LinkedIn is primary; employees share industry expertise and product insights
- R: esults: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
- L: inkedIn first: Algorithm favors personal posts; employees as thought leaders
- C: ost-effective: Leverage existing workforce vs hiring external creators
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill employee-generated-content
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill employee-generated-content
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill employee-generated-content for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.