Details
Overview
Channels: Education Program Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.
Identify: 1. Product type: SaaS, dev tool, design tool, productivity 2. Student fit: Is your ICP or future ICP student-aged? 3. Discount structure: First-time vs renewal; % or fixed 4. Verification: .edu, student ID, third-party (SheerID, UNiDAYS)
Official skill id: education-program. Source path: skills/channels/partnerships/education-program.
Key Features
- L: ow friction: .edu = instant; ID upload = clear requirements; third-party = one-click verify
- A: buse prevention: Revoke if ineligible; annual re-verification; limit per person
- M: essaging: "We've been there"; "Grow with us"; social proof ("X students use [Product]")
- G: raduation: Email before expiry; offer transition discount to full plan
- D: iscount structure (first-time, renewal)
- V: erification method
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill education-program
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill education-program
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill education-program for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.