Details
Overview
Components: Call-to-Action (CTA) Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.
Identify: 1. Context: Hero, form, pricing, product page 2. User stage: Awareness, consideration, decision 3. Primary action: Sign up, buy, trial, download
Official skill id: cta-generator. Source path: skills/components/conversion/cta.
Key Features
- L: ook like buttons: Background, border, corner radius, shadow
- S: tand out: Contrasting color; clear hierarchy
- S: ize: ≥48×48px for touch; minimum 48px wide
- P: rimary CTA: One per section; impossible to miss
- S: econdary CTA: Lower priority; visually distinct
- A: void: Multiple competing CTAs causing choice overload
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill cta
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button." For landing pages, use…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill cta-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill cta-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.