Details
Overview
Strategies: Conversion Optimization Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides conversion rate optimization (CRO): increasing the percentage of visitors who complete desired actions. Higher conversion rates mean increased revenue, reduced CAC, and better ROI. Use this skill when optimizing funnels, running experiments, or reducing friction on high-traffic pages.
Identify: 1. Funnel stage: Awareness, consideration, decision, post-purchase 2. Conversion goal: Signup, purchase, download, demo request 3. Traffic: Volume; mobile vs desktop split 4. Current conversion rate: Baseline for improvement
Official skill id: conversion-optimization. Source path: skills/strategies/launch/conversion.
Key Features
- A: nalytics: Map funnels; identify drop-off points (analytics-tracking, traffic-analysis)
- Q: ualitative: Heatmaps, session recordings, user tests—understand why drop-off occurs
- T: echnical: Dedicated resources for 2–4 tests/month; maintain momentum
- F: unnel map (stages, conversion rates, drop-off)
- H: ypothesis (if X, then Y because Z)
- T: est plan (variant, metric, sample size, duration)
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill conversion
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill conversion-optimization
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill conversion-optimization for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.