Details
Overview
Components: Comparison Table Section Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides comparison tables as an in-page section: a scannable matrix (rows × columns) embedded inside landing pages, blog posts, pricing pages, homepages, or docs. Not a standalone page type—parent page structure, URLs, and "alternatives vs blog" decisions come from alternatives-page-generator, landing-page-generator, article-page-generator, pricing-page-generator, etc. Distinct from FAQ (Q&A → FAQPage) and from HowTo (procedure → HowTo). schema-markup remains the source for exhaustive Schema.org rules; this skill owns section-level criteria, copy, HTML/accessibility, fairness, and ad alignment.
Use both when building an alternatives LP: alternatives-page-generator for page structure; comparison-table-generator for the table itself (criteria, rows, cells, fairness).
Official skill id: comparison-table-generator. Source path: skills/components/content/comparison-table.
Key Features
- D: efault: Outcome or task-oriented—"How [Product] compares to [Competitor]," "[Category] comparison at a glance," "Traditional vs [Your approach]."
- A: void: Vague "Comparison" alone; match query language where relevant ("vs", alternatives, best for).
- S: tate who the table is for and criteria (e.g. "pricing as of [date]," "SMB-focused").
- T: ransparency: "We sell [Product]; we include [Competitor] because users search for both."
- H: TML
<table>with<thead>,<th>scope,<caption>(summary for screen readers). - C: ells: Short phrases, icons, or Yes/No/Limited—avoid marketing fluff in cells; footnote nuance.
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill comparison-table
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill comparison-table-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill comparison-table-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.