Details
Overview
Components: Brand Visual Identity Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides visual identity for consistent brand presentation. Companies with consistent branding see up to 23-33% revenue lift; 94% of consumers say consistency influences buying decisions.
Identify: 1. Scope: New brand, audit, or component design 2. Touchpoints: Web, print, social, product UI, slides (PowerPoint, Google Slides, Keynote), documents (Word, Google Docs, PDF reports) 3. Existing assets: Logo, style guide, design files
Official skill id: brand-visual-generator. Source path: skills/components/branding/brand-visual.
Key Features
- T: wo-font system: One display font for headlines, one body font for text. Contrast + harmony: different enough for distinct roles, similar enough to feel cohesive.
- B: ody font: Prioritize legibility—large x-height, open counters. For neutral/safe: Source Sans 3, Lora, IBM Plex Sans. For distinctiveness: avoid overused AI fonts (Inter, Roboto, Arial, system fonts); prefer characterful choices that elevate the brand. See Frontend Aesthetics.
- H: eadline font: Communicates brand voice; must be readable in under one second. Carries personality while body handles infrastructure.
- T: ype scale: Use ratios 1.25–1.5 (Major Third or Perfect Fifth) for hierarchy. Limit to 3–4 styles per block.
- P: airing rule: Decorative fonts only with neutral typefaces. Assign distinct roles; avoid mixing more than two families.
- S: izes: Hero, section, subheading, body, caption; responsive scaling. Line length max 120 chars; generous line-height.
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill brand-visual
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill brand-visual-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill brand-visual-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.