Details
Overview
SEO Off-Page: Backlink Analysis Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.
Identify: 1. Domain: Site to analyze 2. Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives 3. Goals: Audit for issues, competitive analysis, or growth planning
Official skill id: backlink-analysis. Source path: skills/seo/off-page/backlink-analysis.
Key Features
- B: acklink audit: Analyze profile; toxic links; competitive analysis
- A: uthority Score: Monitor domain/page authority; referring domains
- R: elevance: Do links come from related niches?
- A: uthority: Are referring domains trusted?
- C: ontext: Editorial vs. footer/sidebar links?
- A: nchor text: Natural or over-optimized?
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill backlink-analysis
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to analyze backlinks, audit link profile, or identify link issues. Also use when the user mentions "backlink analysis," "backlink audit," "referring domains," "toxic links," "link profile," or "disavow file." For acquisition, use link-building.
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill backlink-analysis
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill backlink-analysis for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.