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Analytics: Tracking Skill

Analytics: Tracking Skill

When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4…

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Install command

npx skills add https://github.com/kostja94/marketing-skills --skill analytics-tracking
SkillOpen SourceAll Platforms
Added on

Details

Overview

Analytics: Tracking Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.

Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels.

Track CTA clicks on key articles to measure content ROI:

Official skill id: analytics-tracking. Source path: skills/analytics/tracking.

Key Features

  • P: urpose: Cross-device, cross-session user identification
  • I: mplementation: Set user_id when user is identified (e.g., login); send to GA4
  • B: enefit: Accurate attribution across sessions; better audience building
  • G: A4: Web data stream, gtag.js, configuration
  • U: ser ID: Cross-device, cross-session identification
  • C: TA attribution: Per-article conversion tracking for content ROI

How to Use

  1. Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
  2. Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill tracking

Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.

Pricing

Plan Billing Price Notes
Open source — Free MIT license; install via npx skills add
Full pack — Free Optional: install the entire marketing-skills repo

No paid tiers. Check the GitHub repository for license and updates.

Best For

Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.

Trigger context from the skill author: When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA…

FAQ

How do I install this skill?

npx skills add https://github.com/kostja94/marketing-skills --skill analytics-tracking

Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.

Does this skill run code on my machine?

No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.

Can I install only this skill instead of the full pack?

Yes. Prefer --skill analytics-tracking for a single task. Install 2–3 related skills per job rather than the entire library.

Where should I add project context?

Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.