Details
Overview
Pages: Alternatives / Compare Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.
Guides alternatives and comparison content that target "X alternatives" and "X vs Y" search intent. Purpose: Intercept competitor brand traffic—organic (SEO) and paid (brand keyword ads). High-intent, bottom-of-funnel; users searching alternatives are ready to switch. Content format: Standalone page (/alternatives, /alternatives-to-notion) or blog article (/blog/notion-alternatives). Same structure; blog builds topical authority.
Target all three for long-tail growth; don't only target the biggest competitor.
Official skill id: alternatives-page-generator. Source path: skills/pages/marketing/alternatives.
Key Features
- H: ub: /alternatives
- P: er-competitor: /alternatives-to-[competitor] or /[competitor]-alternative
- S: hort, keyword-rich, crawlable; no keyword stuffing
- I: ntent: Commercial; "alternatives to X," "X vs Y," "best X"
- T: itle: "[Product] Alternatives: Top [N] Options Compared | [Your Product]" or "Top [Competitor] Alternatives for [Year]: Better & Cheaper"; under 60 chars
- M: eta: Lead with pain point or question; weave keyword early; end with benefit; max 160 chars
How to Use
- Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
- Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill alternatives
Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.
Pricing
| Plan | Billing | Price | Notes |
|---|---|---|---|
| Open source | — | Free | MIT license; install via npx skills add |
| Full pack | — | Free | Optional: install the entire marketing-skills repo |
No paid tiers. Check the GitHub repository for license and updates.
Best For
Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.
Trigger context from the skill author: When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand…
FAQ
How do I install this skill?
npx skills add https://github.com/kostja94/marketing-skills --skill alternatives-page-generator
Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.
Does this skill run code on my machine?
No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.
Can I install only this skill instead of the full pack?
Yes. Prefer --skill alternatives-page-generator for a single task. Install 2–3 related skills per job rather than the entire library.
Where should I add project context?
Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.