FlowCay logo
FlowCay
Analytics: AI Traffic Skill

Analytics: AI Traffic Skill

When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search…

1k

Install command

npx skills add https://github.com/kostja94/marketing-skills --skill ai-traffic-tracking
SkillOpen SourceAll Platforms
Added on

Details

Overview

Analytics: AI Traffic Skill is an open-source Agent Skill from the kostja94/marketing-skills collection (MIT). It teaches AI coding agents focused marketing / SEO workflows so they can produce production-ready guidance instead of generic advice.

Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.

  1. Explore →Free form 2. Dimensions: Session source (or Session source / medium) 3. Metrics: Sessions, Engagement rate, Event count, etc. 4. Filters: Add filter →Session source Matches regex →use regex below 5. Configure table, save report

Official skill id: ai-traffic-tracking. Source path: skills/analytics/sources/ai-traffic.

Key Features

  • A: I search traffic: Track in GA4 and GSC; separate AI sources from organic referral
  • G: oogle AI Overviews: AI summary box in Google search (formerly SGE)
  • A: I-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.
  • A: I traffic is growing but GA4 often groups it as Referral, Organic, or Direct
  • A: I visitors may have stronger intent and higher conversion
  • S: eparating AI Overviews from organic helps assess AI impact

How to Use

  1. Use a Skill-compatible agent such as Claude Code, Cursor, or Codex.
  2. Install from the terminal (Node.js required):
npx skills add https://github.com/kostja94/marketing-skills --skill ai-traffic

Or paste the install prompt from this tool page into your agent and ask it to install for you. 3. Restart / reload the agent so the new Skill is loaded. 4. Invoke the Skill with its slash commands or by asking the agent to run the workflow described in Overview / Key Features. 5. Review outputs before publishing — treat model-generated copy, images, and data as drafts.

Pricing

Plan Billing Price Notes
Open source — Free MIT license; install via npx skills add
Full pack — Free Optional: install the entire marketing-skills repo

No paid tiers. Check the GitHub repository for license and updates.

Best For

Marketers, indie hackers, ecommerce / SaaS founders, and SEO operators who want agents to execute a specific marketing task with structured best practices.

Trigger context from the skill author: When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy,…

FAQ

How do I install this skill?

npx skills add https://github.com/kostja94/marketing-skills --skill ai-traffic-tracking

Or copy the skill folder into .cursor/skills/, .agents/skills/, or .claude/skills/.

Does this skill run code on my machine?

No. Skills in this collection are pure Markdown instructions for agents — no executable payloads.

Can I install only this skill instead of the full pack?

Yes. Prefer --skill ai-traffic-tracking for a single task. Install 2–3 related skills per job rather than the entire library.

Where should I add project context?

Copy templates/project-context.md from the repo into .cursor/ or .claude/ and fill in product, audience, and brand details so outputs stay tailored.