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Seller Sprite

Seller Sprite

SaaS
7/5/2025

Overview

Amazon product research tool for Chinese sellers.

Details

Overview

SellerSprite (卖家精灵) is an Amazon big-data product research and operations tool built by a Chinese team (Yunya Technology) and launched in September 2017. It is the leading Amazon data tool for Chinese sellers, with global users surpassing 1.8 million in April 2026 and 30+ industry awards. SellerSprite combines a full-featured web version with a browser extension (Chrome, Firefox, Edge, 360) under one membership, covering product selection, keyword research and operations/promotion across 30+ core features.

Key Features

  • Big-data product research (选品): competitor research (查竞品), product research (选产品) with multi-dimensional filters, market research (选市场) with 30+ metrics, keyword-based product selection, ABA-data product selection using Amazon's official Brand Analytics, and new-listing monitoring of benchmark stores.
  • Keyword optimization (关键词): reverse keyword lookup (关键词反查) to reveal a competitor's traffic-driving keywords, keyword mining, traffic-word expansion, keyword rank checking, and search-term reverse lookup — with keyword conversion rates and real-time CPC bidding data for PPC decisions.
  • Operations & promotion (运营推广): ad insights, traffic-source analysis, related-traffic discovery, AI review analysis (pain points and buying motivations), product/keyword monitoring, and brand detection.
  • AI decision features: AI-Keepa analysis auto-parses Keepa data across 8+ dimensions of competitor strategy, AI market insights, AI competitor discovery, and an AI Listing Builder — plus Keepa AI Insights (up to 100 reports/account/day).
  • Browser extension: real-time BSR rank, sales and keyword previews directly on Amazon pages, quick access to market snapshots and product-library research, listing quality score, and batch downloads.
  • Free tools (registration): Sales Estimator (销量预测), Profitability Calculator (利润计算器), Google Trends, a free Keepa replacement plugin, URL builder, keyword rank checker, batch review invites and bulk downloads.
  • Marketplace coverage: 10 Amazon marketplaces — US, Japan, UK, Germany, France, Italy, Spain, Canada, India and Mexico.
  • Sister product: 优麦云 (Youmaidan) for multi-store advertising/operations management with no link-risk, included free for a month with annual memberships.

Pricing

SellerSprite uses a freemium model with one membership covering both web and extension. Annual billing saves ~16% vs monthly. Refunds are granted pro-rata for unused subscription time.

  • Free: limited queries — enough to evaluate core tools (Sales Estimator, Keepa replacement, Profitability Calculator, Google Trends) permanently.
  • Standard (monthly): ¥368/month.
  • Single (单人版): ¥1,998/year (list ¥2,688) — 1 account; 50 product trackers, 250 keyword trackers, 25 new-listing trackers, 50 data exports/day.
  • Standard (标准版): ¥3,680/year (list ¥4,416) — 1 main + 3 sub-accounts; 100/500/50 trackers.
  • Advanced (高级版): ¥6,980/year (list ¥8,376) — 1 main + 6 sub-accounts; 300/1,000/100 trackers.
  • VIP: ¥9,980/year (list ¥11,976) — 1 main + 10 sub-accounts; 500/2,000/200 trackers.
  • Joint bundle with 优麦云: ¥2,880 (Startup) / ¥5,880 (Enterprise) / ¥8,880 (Premium) per year, adding ad/operations management.
  • API & data packages: custom data APIs and Amazon data packages are available via the API customer manager.

Best For

Chinese and global Amazon cross-border sellers — from solo sellers researching products to teams running multi-store operations — who want a Chinese-localized, affordable alternative to Helium 10 with strong keyword reverse-lookup, market analysis and Listing optimization. Pair with Helium 10 if you need deeper global ad analytics.

FAQ

Is SellerSprite free?

Yes — registration gives permanent free access to limited queries and free tools (Sales Estimator, Keepa replacement, Profitability Calculator, Google Trends, URL builder). Paid memberships unlock unlimited queries across all 30+ features.

What makes SellerSprite different from Helium 10?

It's a Chinese-localized Amazon SaaS with a Chinese interface, Chinese support and CNY payment, and it's strong at keyword reverse lookup, market analysis and Listing optimization. Helium 10 remains the benchmark for deep advertising analytics on overseas marketplaces.

How many marketplaces does SellerSprite support?

10 Amazon marketplaces: US, Japan, UK, Germany, France, Italy, Spain, Canada, India and Mexico (some newer sites support basic data only).

Does one membership cover both web and plugin?

Yes — a single paid membership works across the web version and the browser extension, so you can research products on the web and do day-to-day operations in the plugin.