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Captain BI

Captain BI

SaaS
7/12/2025

Overview

Amazon seller BI analytics tool

Details

Overview

Captain BI (船长BI, by Shenzhen Bi'an / ShipQi Technology, founded late 2016) is one of China's most widely used Amazon seller analytics and operations platforms — described as the "operations cockpit" for scaled sellers. It goes beyond a BI tool: it unifies store data, advertising, FBA inventory, finance/VAT, CRM and off-site traffic (CPS) into one management dashboard. Serving 500,000+ sellers (80,000+ active users per the company site) including brands like Bull (公牛), Ecovacs (科沃斯) and Aukey, it reports an average 30% sales uplift for users and is ranked the #1 similar software in China for Amazon sellers.

Key Features

  • Four core products: Captain BI Compass (full Amazon analytics — sales, finance/VAT, ads, FBA, customer service, product research), Captain BI Advertising (manages ~$1B annual ad spend), Captain BI Data Ark (custom BI/reporting platform), and Captain BI ERP (lightweight Amazon supply-chain management).
  • Sales management: store/product dashboards, real-time sales ("海卖助手"), order lists, refund/return analysis, ASIN360, keyword ranking monitoring, anomaly and metric monitoring with 24h alerts.
  • AI-driven ads: transparent AI diagnostics, AI keyword mining, automated campaign management (SP/SB/SD), bid/budget optimization, ACoS alerts; case study shows ACoS optimized under 12%.
  • FBA smart replenishment: FBA dashboard, redundant-stock lists, cost calculation, FBA fee anomaly detection, replenishment center — improves inventory turnover (e.g. to ~8x/year).
  • Finance & VAT: multi-store profit reports, transaction data analysis, payment records, monthly profit statements, operating cost breakdowns, VAT data reports and smart VAT calculation.
  • Customer service & reviews: email marketing campaigns, customer grouping, buyer message inbox, Feedback mid/bad review monitoring, full-store performance management.
  • Off-site traffic (CPS): zero-commission off-site promotion with Amazon BRB affiliate rebates (~10% average per order) — 30K+ influencers, 65K+ content sites, 100K+ global affiliates.
  • Data Ark / custom reporting: 7 report categories, 80+ report templates, 14 statistical dimensions, 6 time periods, 100+ metrics; custom reports and real-time big screens; WeChat-based mobile alerts.
  • Security & API: official Amazon authorized API, real-time data, encrypted user data; cloud service with PC and mobile apps.

Pricing

Freemium, annual plans (official captainbi.com/amz_price.html, 2026):

  • Free version: 3-store authorization, suitable for under ~3,000 orders/year; core features limited.
  • 入门版 (Starter) — ¥3,999/year: 30 stores, 10 sub-accounts, 72,000 orders/year.
  • 进阶版 (Advanced) — ¥9,999/year: 100 stores, 30 sub-accounts, 240,000 orders/year (recommended for teams).
  • 大卖版 (Seller) — ¥19,999/year: 200 stores, 100 sub-accounts, 700,000 orders/year, 1 on-site training session.
  • 旗舰版 (Flagship) — ¥39,999/year: 500 stores, 200 sub-accounts, 1,800,000 orders/year.
  • 至尊版 (Ultimate) — ¥99,999/year: on-demand stores, unlimited sub-accounts, 6,000,000+ orders/year, 3 on-site trainings.

Average cost works out to roughly ¥0.03 per order. No discounts (fixed pricing); invoices available.

Best For

Medium-to-large Amazon sellers (5+ stores), companies running multi-account matrices, and teams that need finance, operations, advertising and inventory unified in one view — especially Chinese sellers who want local-language support, training and off-site CPS traffic.

FAQ

Is Captain BI free?

There's a free version allowing 3-store authorization for basic use; paid plans start at ¥3,999/year for full features (finance, ads, FBA, CRM, data ark).

What makes it different from Helium 10 or 赛狐/店小秘?

Captain BI is an operations/management back-office (ERP + BI) rather than a keyword research tool — it integrates finance, ads, inventory and CRM for scaled sellers; 店小秘 leans toward multi-platform order/listing management.

Does it support ad management?

Yes — full Amazon ad management (SP/SB/SD) with AI automation, bid/budget optimization, keyword mining and ACoS alerts.

How does the CPS off-site traffic work?

Zero-commission off-site promotion: Captain BI matches Amazon BRB affiliate channels; you pay only on results with average ~10% Amazon rebate per order.

What hardware/platforms?

Pure cloud SaaS — works in the browser, PC and mobile apps, with WeChat-based alerts for sales, ads and anomalies.