About Triple Whale

Triple Whale is the leading AI attribution and ad-analytics platform for DTC brands. Built around the first-party Triple Pixel, it delivers revenue attribution, creative performance visualization and cross-channel customer value tracking in one unified dashboard — positioning itself as the single source of truth for performance growth teams. Used by 10,000+ brands; raised $100M+.

Pricing

Check the official site for current plans and pricing.

Key features

Triple Pixel attribution:: a first-party tracking pixel that builds an identity graph across devices, filling the data gap left by iOS 14+ privacy changes; supports first-click, last-click and multi-t
Moby AI:: a conversational AI operator that answers natural-language questions, surfaces spend/conversion anomalies, generates leadership reports, and automates recurring work; Moby Specialists (Media
Creative Cockpit:: aggregates ad-creative performance across Meta, TikTok and Google — hook rate, hold rate, thumb-stop and spend efficiency — for creative-led teams.
Compass:: unified measurement combining attribution, marketing mix modeling (MMM) and incrementality testing for defensible decisions.
Customer & product analytics:: cohort LTV curves, RFM segmentation, product analytics and customer journey maps.

Pros & cons

Pros

: a first-party tracking pixel that builds an identity graph across devices, filling the data gap left by iOS 14+ privac
: a conversational AI operator that answers natural-language questions, surfaces spend/conversion anomalies, generates l
: aggregates ad-creative performance across Meta, TikTok and Google — hook rate, hold rate, thumb-stop and spend efficie

Cons

Confirm plan limits and feature gates on the official pricing page
Best results usually need correct setup and ongoing optimization

Integrations

Shopify (deepest)
plus Meta
Google
TikTok
Pinterest
Snapchat
Email/SMS (Klaviyo etc.)
Amazon Seller Central (basic)
60+ tools
MCP access for external AI tools

Triple Whale FAQ

What is Triple Whale?

An AI attribution and analytics platform that tracks revenue to its true source across channels for DTC brands.

Pairs well with Triple Whale

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