About Pencil

Pencil is an AI-powered creative marketing platform that generates, iterates and scales paid ad creatives — text, images and video — for performance teams and global brands. Now part of the Brandtech Group, Pencil is used by 35,000+ teams (including Diageo, L'Oréal, Unilever, Samsung and Japan Airlines) that have produced 2,000,000+ ads. Its edge is combining an open "AI operating system" — orchestrating frontier models from OpenAI, Google, Adobe, Runway and Bria behind one interface with zero vendor lock-in — with enterprise governance and performance prediction that scores creative before you spend.

Pricing

Check the official site for current plans and pricing.

Key features

AI ad generation:: self-serve AI agents generate static, video and text ad creatives from your brand assets, branding guidelines and performance data — from brief to first draft in under 3 minutes, wi
Pencil Score (performance prediction):: scores every creative against billions of real ad-performance data points before media spend, then feeds winning attributes back into generation. Published accu
Multi-model orchestration:: one interface to OpenAI (GPT-5.4 Thinking, Sora 2 Pro), Google (Gemini 3.1 Pro, Nano Banana Pro, Imagen 4 Ultra, Veo 3.1, Chirp 3 HD TTS), Adobe (Firefly v4, Adobe Video),
One editor, zero downloads:: browser-based editor for text, image, video and HTML with AI suggestions while you edit; After Effects, Figma and Photoshop import; interactive display ad editor; AI Auto
Bulk & localized variation:: generate thousands of on-brand variants from a single template via feeds — translated, localized and personalized by audience, segment, region or product.

Pros & cons

Pros

: self-serve AI agents generate static, video and text ad creatives from your brand assets, branding guidelines and perf
: scores every creative against billions of real ad-performance data points before media spend, then feeds winning attri
: one interface to OpenAI (GPT-5.4 Thinking, Sora 2 Pro), Google (Gemini 3.1 Pro, Nano Banana Pro, Imagen 4 Ultra, Veo 3

Cons

Confirm plan limits and feature gates on the official pricing page
Best results usually need correct setup and ongoing optimization

Pencil FAQ

How much does Pencil cost?

Self-serve plans start at $14/month (or $11/month billed annually) for 50 generations, and $55/month ($44 annual) for 250 generations. The Pro tier is custom-priced via sales, covering unlimited generation with enterprise governance and managed services.

Pairs well with Pencil

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