About Dynamic Yield

Dynamic Yield by Mastercard is an enterprise personalization and experimentation platform. Acquired by Mastercard in 2022, it is now delivered as the "Experience OS" — one system that algorithmically matches content, products and offers to each individual customer across web, mobile app, email and in-store touchpoints. It is an 8-time consecutive Leader in the Gartner Magic Quadrant for Personalization Engines (through 2026), a Forrester Wave Leader for Experience Optimization Solutions, and serves 400+ global brands across retail, grocery, QSR, travel and financial services.

Pricing

Check the official site for current plans and pricing.

Key features

A/B & multivariate testing (client + server-side):: Bayesian and multi-armed bandit statistical engines, Dynamic Traffic Allocation and Affinity Allocation to route traffic to winning variations autom
Product recommendations:: journey-aware recommendation engine with collaborative filtering, user-affinity, geo-based predictive spend and deep-learning (AdaptML) models; visible uplift — e.g. 88% ARPU
Experience Search:: next-generation AI search with semantic understanding and visual AI that captures real user intent, reduces maintenance and boosts long-tail product visibility.
Shopping Muse:: generative-AI shopping assistant that turns conversational prompts like "outfits for a summer wedding" into curated product guidance.
AdaptML:: decisioning core using recurrent neural networks (RNN) and NLP that retrains continuously from live sessions instead of rigid if-then rules.

Pros & cons

Pros

A/B & multivariate testing (client + server-side):: Bayesian and multi-armed bandit statistical engines, Dynamic Traffic
: journey-aware recommendation engine with collaborative filtering, user-affinity, geo-based predictive spend and deep-l
: next-generation AI search with semantic understanding and visual AI that captures real user intent, reduces maintenanc

Cons

Confirm plan limits and feature gates on the official pricing page
Best results usually need correct setup and ongoing optimization

Dynamic Yield FAQ

Who owns Dynamic Yield?

Mastercard, which acquired it in 2022 and operates it under its Data & Services organization as "Dynamic Yield by Mastercard."

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