About Shopify
Shopify is the world's leading e-commerce platform, powering millions of stores with everything needed to sell online, in person and — since 2026 — inside AI chats. Its biannual Editions releases drive continuous platform evolution; the Spring '26 Edition shipped 150+ updates around "agentic commerce," including Shopify Catalog and the Universal Commerce Protocol (UCP), co-developed with Google. Every plan now includes Shopify Magic (AI tooling) and Sidekick, a free AI commerce assistant. Merchants range from solo founders on $29/mo Basic to enterprises on Shopify Plus ($2,300+/mo).
Pricing
Check the official site for current plans and pricing.
Key features
- Store building:: drag-and-drop website builder, themes/templates, world's best-converting checkout (Checkout Extensibility with Checkout Blocks on all plans), unlimited products, domain/SSL, and a bui
- Shopify Magic + Sidekick:: the umbrella AI layer plus a conversational assistant inside the admin. Sidekick handles analytics (writes ShopifyQL, charts payments/web-performance/fulfillment/payouts dat
- Agentic commerce (Spring '26):: Shopify Catalog syndicates eligible products to ChatGPT, Copilot, AI Mode in Google Search, Gemini, Perplexity and the Shop app with no extra apps or feeds; UCP is the
- Selling everywhere:: social and marketplace channels, Shopify Collective sourcing, native B2B (company profiles, price lists, net payment terms, variant-level pricing) now on Basic/Grow/Advanced as we
- Marketing:: Shop Campaigns now spans Shop, Meta, Google, X, Bing, Snap, ChatGPT, Pinterest and open web via Microsoft Monetize (pay-per-conversion); Campaign Autopilot runs AI marketing across Faceboo
Pros & cons
Pros
- : drag-and-drop website builder, themes/templates, world's best-converting checkout (Checkout Extensibility with Checkou
- : the umbrella AI layer plus a conversational assistant inside the admin. Sidekick handles analytics (writes ShopifyQL,
- : Shopify Catalog syndicates eligible products to ChatGPT, Copilot, AI Mode in Google Search, Gemini, Perplexity and the
Cons
- Confirm plan limits and feature gates on the official pricing page
- Best results usually need correct setup and ongoing optimization
Shopify FAQ
What is Shopify Sidekick?
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