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Seller Sprite

Seller Sprite

Amazon product research tool for Chinese sellers.

SaaS
Added on Popularity 1

Why sellers use it

Chinese Amazon sellers often pick it for familiar UX, strong keyword/ASIN research and competitive monitoring priced for local workflows.

Screenshot

About Seller Sprite

SellerSprite (卖家精灵) is an Amazon big-data product research and operations tool built by a Chinese team (Yunya Technology) and launched in September 2017. It is the leading Amazon data tool for Chinese sellers, with global users surpassing 1.8 million in April 2026 and 30+ industry awards. SellerSprite combines a full-featured web version with a browser extension (Chrome, Firefox, Edge, 360) under one membership, covering product selection, keyword research and operations/promotion across 30+ core features.

Pricing

Freemium (CN-focused plans)

Key features

  • Big-data product research (选品):: competitor research (查竞品), product research (选产品) with multi-dimensional filters, market research (选市场) with 30+ metrics, keyword-based product selection, ABA-data pro
  • Keyword optimization (关键词):: reverse keyword lookup (关键词反查) to reveal a competitor's traffic-driving keywords, keyword mining, traffic-word expansion, keyword rank checking, and search-term reverse lo
  • Operations & promotion (运营推广):: ad insights, traffic-source analysis, related-traffic discovery, AI review analysis (pain points and buying motivations), product/keyword monitoring, and brand detectio
  • AI decision features:: AI-Keepa analysis auto-parses Keepa data across 8+ dimensions of competitor strategy, AI market insights, AI competitor discovery, and an AI Listing Builder — plus Keepa AI Insi
  • Browser extension:: real-time BSR rank, sales and keyword previews directly on Amazon pages, quick access to market snapshots and product-library research, listing quality score, and batch downloads.

Pros & cons

Pros

  • Competitive keyword and ASIN research for Amazon
  • UI and support oriented to Chinese seller workflows
  • Often better value positioning vs US suites

Cons

  • English-first teams may prefer US-native docs and integrations
  • Feature set still centered on Amazon research more than full ops

Seller Sprite FAQ

Is SellerSprite free?
Yes — registration gives permanent free access to limited queries and free tools (Sales Estimator, Keepa replacement, Profitability Calculator, Google Trends, URL builder). Paid memberships unlock unlimited queries across all 30+ features.

Pairs well with Seller Sprite

Complementary tools sellers often run alongside it.

Dianxiaomi

Dianxiaomi

SaaS

Cross-border ERP for 1.8M+ sellers