About MiniMax
MiniMax (上海稀宇科技, founded 2021) is a Chinese AI company offering a full multimodal model family: the M-series language models, Hailuo AI video generation, speech synthesis, music and image models. It sells through two channels — pay-as-you-go API pricing for enterprises and monthly Subscription (Token) Plans for individuals and small teams — plus consumer products like the Hailuo AI video app. MiniMax is known for aggressively cheap API pricing and is one of the strongest text-to-video models available.
Pricing
Check the official site for current plans and pricing.
Key features
- Language models (M-series):: MiniMax-M3 is the flagship with a 1,000,000-token context window built for agentic reasoning, tool use, coding and long-context tasks. M2.7, M2.5, M2.1 and M2 offer 204,80
- Hailuo video generation:: Hailuo 2.3 (text-to-video & image-to-video with strong instruction following and physics), Hailuo 2.3 Fast (value tier), Hailuo 02 (512p–1080p), and MiniMax-H3 — the next-gen
- Speech (TTS & voice cloning):: speech-2.8-hd (ultra-realistic, sound tags) and speech-2.8-turbo (~40 languages on 2.6), rapid voice cloning ($1.50/voice) and voice design ($3/voice).
- Music generation:: music-3.0 (vocal songs from description + lyrics), music-2.6, music-cover (one-step and two-step cover generation with lyrics modification, style transfer) and music-2.0.
- Image & vision:: image-01 image generation ($0.0035/image) and API-vlm multimodal vision.
Pros & cons
Pros
- : MiniMax-M3 is the flagship with a 1,000,000-token context window built for agentic reasoning, tool use, coding and lon
- : Hailuo 2.3 (text-to-video & image-to-video with strong instruction following and physics), Hailuo 2.3 Fast (value tier
- : speech-2.8-hd (ultra-realistic, sound tags) and speech-2.8-turbo (~40 languages on 2.6), rapid voice cloning ($1.50/vo
Cons
- Confirm plan limits and feature gates on the official pricing page
- Best results usually need correct setup and ongoing optimization
MiniMax FAQ
How much does the MiniMax API cost?
Pairs well with MiniMax
Complementary tools sellers often run alongside it.
End-to-end content creation agent that closes the loop of topic-selection, generation, editing and distribution. Built for Xiaohongshu, WeChat and other Chinese platforms with pixel-level layer editing via Smart Canvas.
AI ad agent that researches winning ads across Meta, TikTok, Instagram and YouTube, reverse-engineers their format, and clones them on-brand as UGC video and image ads.
