Details
Overview
The Helium 10 MCP is a Model Context Protocol connector that ships 30+ Amazon seller-intelligence tools into Claude, ChatGPT, Cursor, Codex and any MCP-capable AI agent. Built on Anthropic's open MCP standard and launched in July 2026, it lets sellers query live keyword, advertising, profit and product data conversationally — without leaving their AI assistant or switching between dashboards. The connector covers 24 marketplaces and draws on nine years of Helium 10 historical data.
Key Features
- Keyword Research (Cerebro & Magnet): get_keywords_by_asin, get_keywords_by_keyword, analyze_keywords, competitor keyword discovery and market opportunity analysis.
- Product Research (Black Box): search_products and reverse-ASIN lookup to find profitable products.
- Amazon Brand Analytics (ABA): search_amazon_brand_analytics for category share and market share data (requires Diamond + Brand Registry).
- Ads Intelligence: manage_ads_campaigns, execute_ads_query for campaign diagnostics and PPC performance.
- Profits & Inventory: get_account_profit and inventory management queries from the same AI conversation.
- Cross-tool data chaining: chain multiple MCP tools into multi-step workflows in one assistant session.
- Standard MCP protocol: works with Claude (Web/Desktop), ChatGPT, Cursor and custom agents with no extra integration.
- OAuth connection: authorize once and your live account data becomes queryable inside your AI tools.
How to Use
- Hold an eligible vendor subscription (see Pricing) and open the official MCP product page.
- Follow the vendor setup guide: https://www.helium10.com/tools/mcp/
- Connect an MCP client (Claude, ChatGPT, Cursor, etc.) with the credentials / connector the vendor provides.
- Ask plain-language Amazon/ops questions; confirm tool calls before writes when the client supports approvals.
- Revoke access from the vendor dashboard when finished or when rotating keys.
Pricing
Included at no additional cost for Helium 10 Diamond plan subscribers — no per-query pricing, no metered API calls. Diamond plan: $359/month monthly billing, or $279/month when billed annually. (Platinum at $99/mo annual and Enterprise from $1,499/mo do not include MCP access.) Requirements: Diamond plan or higher; Amazon Brand Analytics also requires Brand Registry enrollment.
Integrations
- AI assistants: Claude (Web & Desktop), ChatGPT, Codex, Cursor, and any MCP-compatible client
- Marketplaces: 24 Amazon marketplaces; data covers 9 years of history
- Helium 10 product suites: Cerebro, Magnet, Black Box, Keyword Tracker, Helium 10 Ads, Profits, Inventory Management, Listing Analyzer
Best For
Amazon FBA and private-label sellers on Helium 10 Diamond who want to run product research, keyword gap analysis, ad diagnostics and profitability checks conversationally inside AI tools.
FAQ
What is the Helium 10 MCP?
A Model Context Protocol server that connects your Helium 10 account data to AI assistants like Claude and ChatGPT for natural-language Amazon research and management.
Does it cost extra?
No — it is included with a Diamond plan subscription at no additional cost, with no per-query or API metering.
Which AI tools are supported?
Any MCP-compatible client, with official support for Claude (Web & Desktop), ChatGPT, Cursor and Codex.
Are there usage limits?
API access is capped at roughly 1,000 calls/month; only products active within the last 360 days are searchable, and ABA data updates weekly.