About Captain BI

Captain BI (船长BI, by Shenzhen Bi'an / ShipQi Technology, founded late 2016) is one of China's most widely used Amazon seller analytics and operations platforms — described as the "operations cockpit" for scaled sellers. It goes beyond a BI tool: it unifies store data, advertising, FBA inventory, finance/VAT, CRM and off-site traffic (CPS) into one management dashboard. Serving 500,000+ sellers (80,000+ active users per the company site) including brands like Bull (公牛), Ecovacs (科沃斯) and Aukey, it reports an average 30% sales uplift for users and is ranked the #1 similar software in China for Amazon sellers.

Pricing

Check the official site for current plans and pricing.

Key features

Four core products:: Captain BI Compass (full Amazon analytics — sales, finance/VAT, ads, FBA, customer service, product research), Captain BI Advertising (manages ~$1B annual ad spend), Captain BI Da
Sales management:: store/product dashboards, real-time sales ("海卖助手"), order lists, refund/return analysis, ASIN360, keyword ranking monitoring, anomaly and metric monitoring with 24h alerts.
AI-driven ads:: transparent AI diagnostics, AI keyword mining, automated campaign management (SP/SB/SD), bid/budget optimization, ACoS alerts; case study shows ACoS optimized under 12%.
FBA smart replenishment:: FBA dashboard, redundant-stock lists, cost calculation, FBA fee anomaly detection, replenishment center — improves inventory turnover (e.g. to ~8x/year).
Finance & VAT:: multi-store profit reports, transaction data analysis, payment records, monthly profit statements, operating cost breakdowns, VAT data reports and smart VAT calculation.

Pros & cons

Pros

: Captain BI Compass (full Amazon analytics — sales, finance/VAT, ads, FBA, customer service, product research), Captain
: store/product dashboards, real-time sales ("海卖助手"), order lists, refund/return analysis, ASIN360, keyword ranking moni
: transparent AI diagnostics, AI keyword mining, automated campaign management (SP/SB/SD), bid/budget optimization, ACoS

Cons

Confirm plan limits and feature gates on the official pricing page
Best results usually need correct setup and ongoing optimization

Captain BI FAQ

Is Captain BI free?

There's a free version allowing 3-store authorization for basic use; paid plans start at ¥3,999/year for full features (finance, ads, FBA, CRM, data ark).

Pairs well with Captain BI

Complementary tools sellers often run alongside it.

PixPix

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3wanai

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